Young adults weigh in as the biggest spenders in landscaping services
Despite lingering economic pressure, young adults are seeing the value in hiring professionals for hardscapes and specialty services in 2013.
According to an online survey by Harris Interactive on behalf of Planet, 9% of consumers 18-34 hire pros, compared to only 3% of those 35 and over. Planet is the national trade association of landscape industry professionals.
Men were more likely than women to hire professional landscape help, 39% versus 32%. Overall consumer spending on landscaping services is projected to remain steady, with landscape maintenance expecting a modest bump of $100.
Spending is expected to increase among consumer who hire a professional for hardscapes and specialty services to $2,300, compared to $1,680 in the past year.
Hardscapes, cited among respondents for their requirement for professional knowledge, skills and equipment, include outdoor kitchens, patios, decks, walkways and generally any non-living outdoor component.
"Eighteen-to-34 year olds might be more digitally connected than their parents, but they are still putting a high priority on outdoor entertainment areas," said Planet CEO Sabeena Hickman. "They are looking to landscape professionals to take on work that is not only time-consuming, but also requires a high degree of expertise to be done well."