Highlights from the 2011 ProDealer Industry Summit


Attendees of the 2011 ProDealer Industry Summit pay attention during Connie Podesta's sales excellence seminar. The three-day summit came to a conclusion Oct. 28.


Cally Fromme, incoming chair of the NLBMDA, delivers her inaugural address during the officers installation dinner in San Antonio. Fromme is an executive of Zarsky Lumber, based in Victoria, Texas.


The three-day ProDealer Industry Summit included numerous networking breaks in an exhibit area. Versatex Trimboard sponsored the Continental Breakfast.


On the PDIS exhibit floor, from left, John Matterson of Progressive Solutions, Chuck Bankston of Bankston Lumber, Jim Moody of Construction Suppliers Association and Chuck Pool of Main Street Lumber Co.


With a record number of attendees joining her on stage, keynote speaker Connie Podesta (center with microphone) stressed the importance of matching a sales pitch to the personality of the customer.


The 2011 ProDealer Industry Summit culminated with a yard tour and store visit at a San Antonio branch of McCoy's Building Supply, the 2009 Pro Dealer of the Year.