There is no shortage of deck materials that promise a combination of "real-wood beauty" and "durability." One of the latest entrants offers a twist on the story — it really is wood, but "it's something better," said Jim Flickinger, marketing development manager for Perennial Wood. "It's modified wood."
The image of "Vinnie" peers at customers from atop a video monitor at Costello's Ace Hardware on Long Island, its nose and fingers hanging over the screen.
"Vinnie" is named after Costello's Ace Hardware founder Vincent Costello, known to longtime customers as Vinnie.