True Value holds a "Reunion"


A very close proximity of the Blues Brothers performs at the Town Center.


Sales of Ruffin’ it dog collars support the Wounded Warrior project.


For more, click on the ad at right.


Nature’s Recipe is among the new pet brands in the True Value mix.


CEO John Hartmann introduced himself to dealers at the general session.


Blake Fohl: The Reunion concept “perfectly reflects where our brand is going.”


High-grade steel containers are a staple of the farm and ranch mix.


Bronco equine fly spray on the shelves on the show floor.

Chicago -- The 2013 True Value Reunion promised a new experience for dealer attendees. Held in Chicago Sep. 20-22, the market event attracted a record crowd and helped introduce the new leadership tandem of John Hartmann, CEO, and Brent Burger, chairman of the board. 

The wording of the name of the event was carefully chosen to rebrand the True Value Company's fall market and convention as an enthusiastic gathering of family.

“Re-branding our market to ‘reunion’ reinforces our brand positioning and is a celebration of the True Value family,” said Blake Fohl, VP marketing and chief customer officer. 

On the show floor, the co-op's efforts in Farm, Ranch, Auto and Pet were pronounced. And a "Town Center" area for the first time served as a stage for education, meet-and-greets and musical performances throughout the day.