Content about Advertising

In one of the most passionate outbursts of reader mail of the year, the industry resoundingly sided with a retailer's right to advertise -- or not to advertise -- wherever it deems fit. 

Philadelphia -- True Value Co. CEO Lyle Heidemann presented some positive numbers during the co-op's Fall Market general session, as he encouraged members to remain visible to their customers.

Speaking here Friday morning at the Pennsylvania Convention Center, site of the company's fall market, Heidemann pointed to positive recent sales gains across the co-op. Since the third week of May -- a starting point selected because it was the beginning of this year's delayed spring -- retail sales are up 4.3% at True Value, with every department positive, he said.

Do it Best Corp. has named Ferguson Advertising its agency of record, assisting the hardware and lumber co-op in a variety of its marketing efforts. 

"We're excited to announce this new strategic partnership with Ferguson Advertising," said Tim Miller, VP marketing for Do it Best. "Our advertising, marketing and public relations work will certainly play an important role in our future growth and success, and we look forward to Ferguson's contributions in these areas."

Peter Kleinman has been promoted to the position of director of marketing for Leviton’s distribution channel.  

In his new post, he will be reporting to William W. Marshall, Leviton’s senior VP sales and marketing. Kleinman will lead the marketing, branding and advertising for the company’s full line of products across the distribution sales channel.

Advertising Age, citing an internal announcement, has reported that VP and chief marketing officer Frank Bifulco has been replaced by former VP advertising Trish Mueller. Bifulco was with the Atlanta retailer for almost three years.

Mueller joined Home Depot in 2009 after serving as senior VP marketing and advertising at Sports Authority and VP advertising at American Signature.