Content about Alkaline battery

March 28, 2012

More than 35 years after a DieHard battery charged a frigid car on a frozen lake in International Falls, Minn., as part of a television ad campaign, the battery brand is back at it. 

This time, it’s alkaline.

On Sunday during an ESPN2 broadcast, DieHard will debut its television commercial for DieHard alkaline batteries. Instead of a Chevrolet Chevelle driving across ice, the new commercial will show a battery-powered remote control car.

May 23, 2011

Canadian distributor and retailer RONA introduced an alkaline-battery charger that works for regular disposable batteries. This new product, available under the RONA ECO brand, has been analyzed by the International Chair in Life Cycle Assessment at École Polytechnique de Montréal.

The device can recharge four AA or AAA batteries at a time. The recharge time only takes 90 minutes, and the charger can recharge the same battery up to 200 times, raising the average life expectancy of a battery from eight hours to 1,600 hours, according to RONA. 

May 18, 2011

Columbus, Ohio-based Dorcy, a flashlight and battery manufacturer, is introducing DieHard branded alkaline batteries to the market. 

The DieHard brand on an alkaline battery was on display at the National Hardware Show in Las Vegas. 

"It's a natural," said Dorcy president and CEO Tom Beckett. "The DieHard brand has enormous goodwill, and this launch is a natural addition to our core business."

DieHard is a brand owned by Hoffman Estates, Ill.-based Sears Holdings. Dorcy is a longtime supplier of flashlights to Sears.