Content about Ambassador

October 18, 2013

Without some key elements of the packaging, the Little Big Shot has — in the words of its chief marketer and ambassador David Kurrasch — no shot at winning over the consumer during that all-important, first-impression in the aisle.

About the size of a golf ball, the brass nozzle with a ball-bearing control mechanism benefits from a blister pack that simulates the nozzle in action. The packaging shows one end of the nozzle attached to a hose, while the other end shoots a powerful spray of water.