Content about At True Value Co.

February 2, 2011

Orlando, Fla. -- At True Value Co., a national gift card program and a re-launched True Value Rewards Program are among the marketing moves designed to drive revenue and profit for members, according to Carol Wentworth, VP marketing for the Chicago-based co-op.

The gift cards represent a move -- along with the co-op's launch of e-commerce in November -- to better compete in today's world of retailing, she said, and deliver what the customer expects.