Content about Behr

September 19, 2012

Santa Ana, Calif.-based Behr Process Corp. announced that its latest paint-and-primer-in-one product is now available through its professional products and services program called BehrPro. 

The Behr Premium Plus Ultra Interior Stain-Blocking Paint & Primer in One is, according to the manufacturer, offering enhanced stain-blocking attributes to meet the demanding needs of professional painters, contractors and remodelers.

June 18, 2012

Ace Hardware, BEHR, Generac Power Systems and Grainger are on the list of 319 large companies have been deemed as a “Top Workplace” by WorkplaceDynamics, a research firm.

The results were based on a survey of more than 4,000 companies with 1,000 or more employees. Topping the list: Container Store. 

November 21, 2011

An education tour that kicked off June 20 hit its final stop this month, as the BehrPro  Experience Tour rolled into a Louisville, Ky. Home Depot.

Since June 20, the tour has traveled to more than 400 Home Depot stores, educating customers on Behr's professional products and services. 

June 30, 2011

An article in the New York Times examines the names paint companies give to colors, including Sherwin-Williams' "Synergy" to Ace Paint's "Hey There!"

In the article, Lyne Castonguay, Home Depot's VP paint, said it's important for neutral colors and color combos to have names that make emotional connections with consumers. Home Depot's Behr Collection colors include such names as "Rejuvenate" and "Cozy Cottage."

May 1, 2011

Behr Process Corp. announced that two of its paint lines meet guidelines of the Greenguard Environmental Institute (GEI). Behr's recently certified products include all Behr Premium Plus and Premium Plus Ultra interior paints, including the Behr Premium Plus interior/exterior high-gloss series.

March 31, 2011

Recent innovations in the paint aisle have led to some differences — and even clashes — among players in the competitive field. 


For instance, Benjamin Moore challenged Sherwin-Williams’ claims that its Harmony line of paints was “no-VOC” or “zero VOC.” Everyone agreed Harmony’s base paint is free of volatile organic compounds, but when conventional colorants are added, the VOC levels increase above the accepted definition.


March 22, 2011

The City of Meadows Place, Texas, will receive special paint privileges from Behr Process Corp. through an unusual partnership and promotion.

Under the deal, Behr's products and colors will become the official paint standard for building exteriors in the one-square-mile city.

February 17, 2011

Behr Paint has introduced a Spanish-language version of its “Direct to Pros” program in order to serve its customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals.

February 14, 2011

For Masco Corp., 2010 was a tale of two very different halves, according to CEO Tim Wadhams. 

The diverse home product company saw sales rise in the first half. Then, as the new home buyer tax credit expired and competition stiffened as costs increased, sales went south. "Our installation and cabinet businesses, which are tied to new-home construction and big-ticket repair and remodel activity, were particularly hard hit," he said.

February 7, 2011

The 2011 International Builders’ Show returned to Orlando, Fla., in 2011 — it was held here in 2008 — and it was a lot easier to get a taxi this time around. The residential construction industry was fresh off a year only slightly better than the record low of 2009, and the show’s contraction reflected the industry’s health.

January 17, 2011

Behr Paint and Home Depot will attempt to reach further into the pro market with the launch of the Kilz Pro-X line made by MasterChem Industries. Both Behr and Kilz are part of Masco Corp. The announcement was made at the International Builders’ Show on Jan. 12.

Initially the Kilz Pro-X line will offer 1,300 colors. Designed as part of Behr’s “Direct to Pros” program, the company hopes to begin with a February rollout and finish in May or June of 2011, when all 2,000 Home Depots will have the program.

January 13, 2011

Santa Ana, Calif.-based Behr Process Corp. unveiled its new ColorSmart by Behr Mobile application, offering consumers an on-the-go platform to find the perfect colors for home decorating projects.

The new color matching application offers the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents.

June 4, 2008

Among those customers who purchased paint at a retail store, 54 percent reported not receiving...

June 3, 2008

Plants in Middlefield and Orwell, Ohio, were affected....

May 14, 2008

Timothy Yaggi will be responsible for the company’s Contractor Services, Service Partners, Builder Cabinet Group...

April 30, 2008

Combined 2007 net sales from Masco’s Heating Group totaled $177 million....

April 28, 2008

Net sales fell 13 percent to $2.45 billion, down from $2.8 billion in the same period last year....

October 29, 2007

Net sales fell 6.7 percent on lower sales of installation services, cabinets and windows....

September 25, 2007

The company estimates lower-than-expected housing starts, a large predictor of Masco’s sales of building materials....

September 25, 2007

The company estimates lower-than-expected housing starts, a large predictor of Masco’s sales of building materials....

August 5, 2007

Otho Behr, 92, is survived by his two sons, three stepsons and nine grandchildren....

August 1, 2007

The Los Angeles-based manufacturer has announced the appointment of Mark Minamyer as its new vp-product...

July 30, 2007

Sales fell 6 percent on a lower sales volume of installation and other services, as...