Content about Behr

Ace Hardware, BEHR, Generac Power Systems and Grainger are on the list of 319 large companies have been deemed as a “Top Workplace” by WorkplaceDynamics, a research firm.

The results were based on a survey of more than 4,000 companies with 1,000 or more employees. Topping the list: Container Store. 

An article in the New York Times examines the names paint companies give to colors, including Sherwin-Williams' "Synergy" to Ace Paint's "Hey There!"

In the article, Lyne Castonguay, Home Depot's VP paint, said it's important for neutral colors and color combos to have names that make emotional connections with consumers. Home Depot's Behr Collection colors include such names as "Rejuvenate" and "Cozy Cottage."

Recent innovations in the paint aisle have led to some differences — and even clashes — among players in the competitive field. 


For instance, Benjamin Moore challenged Sherwin-Williams’ claims that its Harmony line of paints was “no-VOC” or “zero VOC.” Everyone agreed Harmony’s base paint is free of volatile organic compounds, but when conventional colorants are added, the VOC levels increase above the accepted definition.


Behr Paint has introduced a Spanish-language version of its “Direct to Pros” program in order to serve its customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals.

The 2011 International Builders’ Show returned to Orlando, Fla., in 2011 — it was held here in 2008 — and it was a lot easier to get a taxi this time around. The residential construction industry was fresh off a year only slightly better than the record low of 2009, and the show’s contraction reflected the industry’s health.

Santa Ana, Calif.-based Behr Process Corp. unveiled its new ColorSmart by Behr Mobile application, offering consumers an on-the-go platform to find the perfect colors for home decorating projects.

The new color matching application offers the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents.