Content about Bethlehem

July 30, 2013

Weather's impact on sales cannot be denied, but one of the principles of Bethlehem, Pa.-based Weather Trends International (WTI) is that retailers must concern themselves not so much with the actual weather forecast, but rather the change in the weather compared with the previous year.

Looking into August, Weather Trends is predicting heat.

June 19, 2013

Temperatures in July 2013 will be much cooler than last year across the North Central United States, and retailers are going to feel the impact.

That's part of the forecast from Bethlehem, Pa.-based Weather Trends International.

While temperatures frequently crested the 100-degree mark last year, temperatures will be even warmer than last year in the South and along the West Coast.

In the East Coast, residents can expect weather that's warmer than normal, but cooler than a year ago, according to the Weather Trends forecast.