Content about Bill Kirk

July 30, 2013

Weather's impact on sales cannot be denied, but one of the principles of Bethlehem, Pa.-based Weather Trends International (WTI) is that retailers must concern themselves not so much with the actual weather forecast, but rather the change in the weather compared with the previous year.

Looking into August, Weather Trends is predicting heat.

August 1, 2012

Bill Kirk and Gerry Kress are weathermen. But not the television variety.

As owners of Weather Trends, they predict temperatures and atmospheric conditions around the country (they say they’re pretty good at it); but more importantly, they analyze the weather’s impact on retail sales.

Here’s one of the secrets to the analysis: Not all heat waves are created equally.