Content about Bill Palmer

March 30, 2012

If you haven’t seen it yet, you will soon. “Brushless technology” is the next big thing coming to the power tool aisle.

Bill Palmer, Home Depot’s senior merchant for power tools, is preparing a big push for brushless beginning in May. In layman’s term, the engineering feat eliminates the standard friction-fighting brushes inside the small motors powering drills and drivers. In marketing terms, there’s a high sizzle factor.

November 7, 2011

As founder of the home channel’s leading Internet retailer of power tools, Don Cohen of has as good a perspective as any on the trends shaping the power tools market.

His observation: “Faster, smaller, cheaper, better — that’s where products are going,” Cohen said. “There are more technology-enhanced products that are better looking, and better working, than ever before.”