Content about Branding

December 23, 2010

As the world's largest home improvement retailer intends to leverage its private label offerings across its businesses in the United States, Mexico and Canada, its top merchandising executive described the process for choosing a private a label brand.

As the world's largest home improvement retailer intends to leverage its private-label offerings across its businesses in the United States, Mexico and Canada, its top merchandising executive described the process for choosing a private-label brand.

There are four triggers that drive a private-label program, said Craig Menear, executive VP merchandising, during the company's recent Analyst and Investor Conference. They are:

March 13, 2008

Both positions will report to Tom Carey, chief marketing officer at OSH....