Content about Carol Wentworth

February 2, 2011

Orlando, Fla. -- At True Value Co., a national gift card program and a re-launched True Value Rewards Program are among the marketing moves designed to drive revenue and profit for members, according to Carol Wentworth, VP marketing for the Chicago-based co-op.

The gift cards represent a move -- along with the co-op's launch of e-commerce in November -- to better compete in today's world of retailing, she said, and deliver what the customer expects.

January 10, 2011

It’s been nearly two months since Chicago-based True Value launched its new e-commerce site, and in that time the hardware co-op has seen traffic to TrueValue.com triple.


The new site already features more than 22,000 SKUs of its core assortments in accordance with its Destination True Value format. 


October 3, 2010

How is True Value Co. rolling out its e-commerce program this fall? Based on interviews...

October 19, 2008

Hardware store circulars have been part of our nation’s newspapers for generations and are a...

October 16, 2008

President and CEO Lyle Heidemann addressed co-op members at the opening session of the 2008...