Content about CashStar

October 4, 2011

A survey conducted in September at the annual Shop.org Retail Summit in Boston showed that that almost half of all retailers surveyed planned to offer eGifting this holiday season and 44% were looking at location-based deals as a key element of their mobile marketing strategy.

A survey conducted in September at the annual Shop.org Retail Summit in Boston showed that that almost half of all retailers surveyed planned to offer eGifting this holiday season, and 44% were looking at location-based deals as a key element of their mobile marketing strategy. 

The survey, sponsored by CashStar, found a growing number of concerns among retailers about the lack of personalization of gift cards.