Content about Chagrin Hardware

February 10, 2012

To those who still think social media is an exercise for those with more time than sense, consider this story from Chagrin Falls, Ohio.

A local resident named Jim Black looking to do something to support local business generally, and Chagrin Hardware specifically, wrote an email to about 40 friends. It read: “Let’s show our support for one of our local businesses. I challenge everyone to spend AT LEAST $20 at the hardware [store] on the 21st.”

January 23, 2012

A friendly "cash mob" took turns spending $20 at Chagrin Hardware thanks to a groundswell of support for the local business via Facebook.

According to an article at, the Do it Best store in downtown Chagrin Falls, benefited from an idea by a local resident to support his local hardware store. His plan: send a simple e-mail to his friends inviting them to spend $20 at the store on Jan. 21.