When True Value retailers assemble in Orlando, Fla., Feb. 20 to 22, the Chicago-based co-op will invite retailers to audition for its television campaigns.
According to Chris Taylor, True Value's director of communications, the one-day-only open auditions for camera-friendly retailers will be among the highlights of the co-op's market event. The retailers selected will play roles in the co-op's national advertising campaign in 2012.
