Content about Chris Taylor

February 15, 2012

When True Value retailers assemble in Orlando, Fla., Feb. 20 to 22, the Chicago-based co-op will invite retailers to audition for its television campaigns. 

According to Chris Taylor, True Value's director of communications, the one-day-only open auditions for camera-friendly retailers will be among the highlights of the co-op's market event. The retailers selected will play roles in the co-op's national advertising campaign in 2012.

December 14, 2008

Has the Grinch stolen Christmas?...

December 7, 2008

Listen to the clamor in the media and marketplace, and you might believe that the...