Content about Christmas and holiday season

Retailers that enjoyed robust sales during the 2010 holiday season should not expect a repeat performance, according to a forecast from the National Retail Federation (NRF). The Washington, D.C., trade organization predicted a 2.8% increase this year, totaling $465.6 billion. In 2010, holiday retail sales rose 5.2% over the previous year, according to the NRF. The 10-year average holiday sales increase is 2.6%.

A study of consumer shopping habits in the tools and storage categories indicates a willingness to trade advice from knowledgeable staff for a wider assortment of goods. These were the conclusions from a survey conducted this month by The NPD Group, a market research firm based in Port Washington, N.Y.

Eighty-four percent of respondents indicated they prefer purchasing storage/organization and tool products at larger stores with many offerings, rather than at smaller stores with consultative sales staff, but limited stock.