Content about Communication design

September 25, 2011

Philadelphia -- True Value Co. CEO Lyle Heidemann presented some positive numbers during the co-op's Fall Market general session, as he encouraged members to remain visible to their customers.

Speaking here Friday morning at the Pennsylvania Convention Center, site of the company's fall market, Heidemann pointed to positive recent sales gains across the co-op. Since the third week of May -- a starting point selected because it was the beginning of this year's delayed spring -- retail sales are up 4.3% at True Value, with every department positive, he said.

August 10, 2011

Do it Best Corp. has named Ferguson Advertising its agency of record, assisting the hardware and lumber co-op in a variety of its marketing efforts. 

"We're excited to announce this new strategic partnership with Ferguson Advertising," said Tim Miller, VP marketing for Do it Best. "Our advertising, marketing and public relations work will certainly play an important role in our future growth and success, and we look forward to Ferguson's contributions in these areas."

March 18, 2011

An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.

March 3, 2011

Wayne, N.J.-based roofing and ventilation manufacturer GAF was recently awarded four American Graphic Design Awards. 

The company also won an American Package Design Award for its TruSlate Sample Box. There were over 1,500 submissions in this contest, organized by Graphic Design USA magazine, which rewards packaging, p-o-p and related projects that are visually attractive and which feature designs that advance the brand and forge an emotional connection with the purchaser.

February 22, 2011

Advertising Age, citing an internal announcement, has reported that VP and chief marketing officer Frank Bifulco has been replaced by former VP advertising Trish Mueller. Bifulco was with the Atlanta retailer for almost three years.

Mueller joined Home Depot in 2009 after serving as senior VP marketing and advertising at Sports Authority and VP advertising at American Signature.

April 13, 2008

This year’s International Home & Housewares Show featured a slew of new products aimed at...