Content about Communication

July 17, 2012

Middle managers typically spend the equivalent of 2.5 workweeks annually on irrelevant email, but they don’t want their ability to use email limited or interrupted in any way, according to research findings released June 2012.

April 4, 2012

To be successful, young workers need to develop a lot more than job-specific knowledge, experts say. Of the so-called soft skills needed for success in the workplace, communication skills are particularly critical.

Communication skills are the most important and the hardest to find, according to China Gorman, CEO of CMG Group, a talent management consultancy. “Being comfortable one on one with customers, colleagues and bosses means being comfortable with yourself and confident in your abilities,” she said.

March 1, 2012

Melville, N.Y.-based Leviton, a manufacturer of electrical devices, data center connectivity solutions and lighting energy management systems, launched its newly redesigned website.

The new leviton.com offers step-by-step installation videos, tips and interactive discussion forums, including installation procedures and best uses for various Leviton products.

February 20, 2012

 

A posting on a message board of the Toledo Blade on the closing of Fleeger's PRO Hardware reflected the challenges facing a small business in a down economy. It also shows one employee's passion for the business.

The employee's comment on his experience at Fleeger's PRO Hardware appeared in a long stream of comments regarding the closing of the store. Here is the note in its entirety:

December 14, 2011

In one of the most passionate outbursts of reader mail of the year, the industry resoundingly sided with a retailer's right to advertise -- or not to advertise -- wherever it deems fit. 

December 7, 2011

All customers are not created equal.

During Lowe's annual conference Tuesday, senior VP marketing and advertising Tom Lamb defined the company's target customer by first breaking down home improvement consumers into four distinct groups.

Lowe's target, he said, is on the two largest spending groups, together called "creators."

November 9, 2011

Siding 2011, organized by Principia, will kick off with a keynote speech on the future of the industry by Peter Dachowski, former CEO of Certainteed. 

In addition to the Dachowski presentation, the first day of Siding 2011 will include sessions on "Curb Appeal" and "Distribution Channel Dynamics." A panel discussion with builders and siding contractors will touch on several issues.

October 26, 2011

The National Retail Federation announced that it has asked the Commerce Department to delay implementation of a controversial plan to vastly expand Internet domain names, saying retailers and other businesses need more information before moving forward.

October 17, 2011

Denver -- The air was thick with sports metaphors during Ace Hardware's General Session of the 2011 Denver Fall Convention & Exhibits. 

Ace's top marketing and merchandising executives mixed retail strategies with quotes from Knute Rockne and Vince Lombardi during a presentation in which they described the top 10 plays for winning at retail. The session even included half-time highlights of power tools and football touchdowns.

September 25, 2011

Philadelphia -- True Value Co. CEO Lyle Heidemann presented some positive numbers during the co-op's Fall Market general session, as he encouraged members to remain visible to their customers.

Speaking here Friday morning at the Pennsylvania Convention Center, site of the company's fall market, Heidemann pointed to positive recent sales gains across the co-op. Since the third week of May -- a starting point selected because it was the beginning of this year's delayed spring -- retail sales are up 4.3% at True Value, with every department positive, he said.

August 10, 2011

Do it Best Corp. has named Ferguson Advertising its agency of record, assisting the hardware and lumber co-op in a variety of its marketing efforts. 

"We're excited to announce this new strategic partnership with Ferguson Advertising," said Tim Miller, VP marketing for Do it Best. "Our advertising, marketing and public relations work will certainly play an important role in our future growth and success, and we look forward to Ferguson's contributions in these areas."

August 3, 2011

Quikrete has announced the launch of new smartphone-friendly features, including a mobile website and Quick Response codes, which will be printed on advertisements and retailer bin tags wherever Quikrete products are sold. 

The QR codes are paper-based bar codes, and may be scanned with smartphone cameras, using a previously downloaded application that's increasingly common.

July 28, 2011

New York-based Haier has redesigned its Haieramerica.com website.

“Over the past several months we have globalized the Haier brand through a consistent logo and company tagline, Smarter Life-Better Planet,” said Richard Block, Haier’s VP marketing, North America. “The next component of that strategy is our website, which now has a new look and much more consumer-friendly navigation.”

June 20, 2011

Michigan-based home improvement chain ACO Hardware has expanded its relationship with Vertis and named the company its exclusive provider of newspaper inserts, Inserts2online and logistics.

June 3, 2011

Peter Kleinman has been promoted to the position of director of marketing for Leviton’s distribution channel.  

In his new post, he will be reporting to William W. Marshall, Leviton’s senior VP sales and marketing. Kleinman will lead the marketing, branding and advertising for the company’s full line of products across the distribution sales channel.

April 5, 2011

Stanley Black & Decker found itself making news in the sports section on Tuesday, when the New York Times ran a feature on a rolling storage unit used by the New York Mets.

March 31, 2011

A survey conducted by Cone, a brand strategy and marketing firm, indicates that most consumers continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products more credit than they deserve. At the same time, most Americans are willing to punish a company if they think they were deliberately misled by “greenwashing” claims.

March 18, 2011

An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.

March 4, 2011

Consumers still want bigger houses. Plus, design is more important than price.

Those were two of the somewhat surprising results of a consumer survey shared by the keynote speaker during the 2011 Building and Infrastructure Conference last week.

John Burns, the keynote speaker and president and CEO of John Burns Real Estate Consulting, said 44% of consumers said they would want to buy a bigger house in the future, compared with only 22% who said they want a smaller house.

February 22, 2011

Advertising Age, citing an internal announcement, has reported that VP and chief marketing officer Frank Bifulco has been replaced by former VP advertising Trish Mueller. Bifulco was with the Atlanta retailer for almost three years.

Mueller joined Home Depot in 2009 after serving as senior VP marketing and advertising at Sports Authority and VP advertising at American Signature.

January 5, 2011

ThinkEco, a New York City-based company that develops energy efficiency technologies for homes and businesses, will show the home version of its flagship product, the modlet, at the Consumer Electronics Show in Las Vegas Jan. 6-9. The modlet—short for modern outlet—is the first wirelessly-communicating intelligent outlet that saves consumers money by reducing energy waste from plugged-in appliances and other consumer electronics.

October 31, 2010

Do it Best celebrated its 65th anniversary at its October Market here Oct. 8-11, and...

December 18, 2008

Marc Bitzer will have leadership accountability for the brand, product, channel, supply chain and manufacturing...

November 4, 2008

Ferguson, a division of Wolseley, has teamed up with technology provider Edgenet for a data...

October 15, 2008

Oak Brook, Ill. -- True to its mission, the Home Improvement Research Institute examined research...