Content about David Kurrasch

October 18, 2013

Without some key elements of the packaging, the Little Big Shot has — in the words of its chief marketer and ambassador David Kurrasch — no shot at winning over the consumer during that all-important, first-impression in the aisle.

About the size of a golf ball, the brass nozzle with a ball-bearing control mechanism benefits from a blister pack that simulates the nozzle in action. The packaging shows one end of the nozzle attached to a hose, while the other end shoots a powerful spray of water.

January 31, 2011

From Saddle Brook, N.J., to Garden Grove, Calif., factories in the United States are turning out products to be used in or around the home. On the following pages, Home Channel News editors profile a diverse collection of domestic home channel manufacturers. 

June 15, 2008

For many new-product makers, endcaps combine point of sale marketing, shelf space or floor space...