Content about Destination True Value store

August 31, 2011

True Value CEO Lyle Heidemann offered some friendly advice to a reporter recently. “Bring your camera to Philadelphia this year,” he said. 


Philadelphia is the site of the Chicago-based co-op’s Fall Market, Sept. 23 to 25. Here, True Value will be displaying its Destination True Value store design and format for smaller stores. In the Philadelphia and nearby East Coast markets, the co-op is expecting strong attendance from dealers with smaller-than-average footprints. 


September 13, 2010

In Las Vegas during its 2010 Fall Market, the Chicago-based co-op rolled out a full...

Las Vegas -- Anyone who has ever been to a trade show in Las Vegas has probably taken multiple walks through the Hilton Skywalk, where classic photographs of Las Vegas celebrities from Sinatra to Elvis stare out at attendees on their way to the convention center.

This week, many of those pictures have been temporarily replaced by star retailers who have invested in the Destination True Value program.