Content about East Coast Lumber Co.

September 13, 2011

East Coast Lumber Co. has taken on the Ace banner and embraced hardware sales as a strategy to ride out the recession, according to an article in

Before the recession, East Coast Lumber's sales were dominated by conctractors -- about 90%, according to the article. That changed to about 50%, with the rest being consumers and DIYers. With the new Ace partnership, the company believes it is giving consumers what they're asking for.