Content about Eddie Martin

August 7, 2013

GE Appliances has launched a new marketing campaign designed to showcase the company's products in a context that reflects the consumer's changing needs, including a new definition of the kitchen as a living space.

“The national campaign is designed to communicate a key element of our business strategy—one that is obsessed with innovation designed around what the consumer needs,” says Eddie Martin, CMO for GE Appliances. “The work introduces the brand idea of ‘Reimagining Home’ through the lens of our three new products.“