Appliance maker Haier has joined as a sponsor of the National Parks Conservation Association (NPCA).
NPCA represents more than 600,000 members and supporters throughout the country whose help is crucial to the mission of protecting and improving national parks.
The partnership goes hand in hand with Haier’s recent efforts to raise awareness and about sustainable living, including the launch of its new line of energy-efficient appliances, according to New York City-based Haier.