Content about Encodings

August 31, 2011

Across the country, and across a broad spectrum of industries, advertisements sporting mobile bar codes are becoming an increasingly familiar sight. QR codes — quick response codes — are the most common of a few types of bar codes that consumers can scan using a pre-downloaded smartphone app. The bar codes may appear on anything from posters to packaging to catalogs and, when scanned, lead consumers to a specific set of information, often through a mobile website.

August 3, 2011

Quikrete has announced the launch of new smartphone-friendly features, including a mobile website and Quick Response codes, which will be printed on advertisements and retailer bin tags wherever Quikrete products are sold. 

The QR codes are paper-based bar codes, and may be scanned with smartphone cameras, using a previously downloaded application that's increasingly common.

January 12, 2011

Mequon, Wis.-based Johnson Level & Tool announced the addition of QR or quick response codes to its packaging and marketing materials.

According to the company, the codes can be found on Johnson Level’s packaging, advertising, promotions and even corporate business cards.

September 19, 2010

Home Depot is sending its executives into the stores on a regular basis to experience...