Content about Ephemera

June 7, 2011

To complement the baseball theme of its Grand Slam Power Challenge promotion at the National Hardware Show last month, Briggs & Stratton presented its catalog in the form of baseball cards. It featured a portrait of the product on the front, with stats and information on the back.


“We thought our customers might find them a bit more interesting and handy than a product catalog,” said Eric Loferski, director of marketing of Briggs & Stratton’s portable power and cleaning systems.


The idea may be catching on.