Content about Eric Voyer

December 8, 2014

The home improvement industry has discovered the infographic – in a big way.

"The amount of information that people are exposed to today can be overwhelming,” said Eric Voyer, VP at Stevenson Company, a research firm with deep ties to the home improvement industry. “Infographics are an excellent way for content providers to break that information down into easy-to-digest, bite-sized nuggets.”

June 21, 2012

According to a quarterly survey of tens of thousands of home improvement professionals, more than 60% of pros shop at big boxes.

The survey, the TraQline PRO report from The Stevenson Co., also found pros -- including general contractors, painters, plumbers and landscapers -- are motivated by competitive prices when buying home improvement materials.

The TraQline PRO findings include: