Content about Generation Y

July 20, 2012

Not surprisingly, there’s a big gulf between the under-35 and over-35 age group when it comes to using technology to make purchasing decisions, according to a recent survey by Today Info Retail, an Atlanta-based strategy and design agency.

Not surprisingly, there’s a big gulf between the under-35 and over-35 age group when it comes to using technology to make purchasing decisions, according to a recent survey by Today Info Retail, an Atlanta-based strategy and design agency. But while both groups have integrated technology into their shopping habits, 54% of all 18-34 year olds surveyed have used Facebook as an information source in shopping, compared to only 15% of those 35 and older. Similarly, 35% of the younger age group used mobile devices, versus 12% of the older consumers.