Content about Greenwash

May 2, 2011

ForestEthics, a hard-hitting environmental group that is running a campaign to protect endangered forests, has kept the Sustainable Forestry Initiative (SFI) organization in its crosshairs for the last several years. The forest industry’s largest certification program for wood products even has its own tab on the ForestEthics Web page: Viewers can click on “Stop SFI GreenWash” and read a critique of the group’s certification process, its membership, its nonprofit status and even its logo.


March 31, 2011

A survey conducted by Cone, a brand strategy and marketing firm, indicates that most consumers continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products more credit than they deserve. At the same time, most Americans are willing to punish a company if they think they were deliberately misled by “greenwashing” claims.

January 18, 2011

A program conceived by an LBM retailers organization and a certification agency will begin testing and verifying building products to ensure safety and quality assurance. Called “Claim Check Verification,” the program is being launched this month by the Building Products Retailers Alliance, a group of state and regional LBM trade associations. Products and construction materials will be certified by Intertek, a third-party auditor with more than 1,000 labs and offices across the globe.  

May 4, 2008

For both vendors and retailers, the growing “green” movement can present as much of a...

March 18, 2008

Chicago -- Green products take center stage, and a host of new color trends are...