Content about Harris Poll

September 10, 2013

The home improvement retailing and building materials industry fared much like the rest of the country during the recession years — with the exception of those at the very top of the chain, everyone felt the squeeze.

The home improvement retailing and building materials industry fared much like the rest of the country during the recession years — with the exception of those at the very top of the chain, everyone felt the squeeze. In other words, high-end customers are still looking for high-end items, with everyone else placing a high premium on value and price. Backing up that claim is a recent Harris Poll EquiTrend survey, which found that luxury brands received a nice boost in brand equity over the past year and typically fared better than their middle-of-the-road counterparts.