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September 28, 2011

Director of National Intelligence James Clapper, during a hearing held earlier this year, told Congress: “We’re not Sherwin-Williams paint. We don’t cover the earth equally.”


The exchange confirmed HCN’s position that slogans matter — a case we made in this space back in 2009. Among the notable slogans highlighted here were those of Sherwin-Williams (Cover the Earth), McCoy’s Building Supply (Go Build Something) and Lowe’s (Let’s Build Something Together).


October 4, 2010

A home in Seaside Heights, N.J., will receive a makeover on the regional home improvement...

March 10, 2008

The International Hardware Fair/Practical World, held in Cologne, Germany, featured products, trends and participation from...

March 4, 2008

The Home Improvement Research Institute (HIRI) will tackle the thorny topic of the credit market...