Content about Impulse purchase

April 17, 2012

A study looking at consumer shopping behavior found that nine out of ten shoppers purchase something not on their intended list, according to The Integer Group and M/A/R/C Research. 

Among shoppers who purchase off-list items, 66% say the reason was a sale or promotion, 30% say they found a coupon, and 23% say they simply wanted to pamper themselves, The Checkout study found.

December 14, 2008

As customers walk toward the checkout registers at Lowe’s in Holmdel, N.J., they are confronted...