Content about Internet marketing

August 31, 2011

Ten months after the launch of True Value’s new-and-improved e-commerce program, the statistics are beginning to pile up. Most importantly, perhaps, almost 2,000 stores have signed up for the program, allowing customers to shop online and pick up purchases in their local hardware store. 

There are some things still unknown in the e-commerce world, such as the correlation between Web browsing and in-store buying. But True Value believes it’s getting closer to an understanding. And it likes what the data are showing. 

February 17, 2011

Outdoor power equipment manufacturer Husqvarna announced a plan to boost online visibility through a partnership with WebVisible.

The manufacturer will make WebVisible’s platform available to participating dealers through its co-marketing program. For dealers, WebVisible will create online campaigns and place ads across networks and search engines such as Google, Yahoo! and Bing -- helping local dealers reach millions of potential customers, the companies announced.