Content about Ipsos

November 27, 2013

At Zappos.com, the online shoe business, the person answering calls is not the “receptionist”; he’s the “director of first impressions.”

At Texas-based BerylHealth, where health care workers advise clients by telephone, the company pairs employees with executives in a spoof of “Dancing with the Stars.”

And at San Diego-based Red Door Interactive, a business consultancy, one of the core values is this: “We are 100 percent jerk-free.”

June 14, 2013

The Home Improvement Research Institute (HIRI) will begin receiving regular reports from market research company Ipsos. 

The “DuraTrend” reports will focus on 12 major home improvement categories. Included will be data on product mix with the category, retailer share, overall average selling price by product and product mix by retailer.