Irwin Tools, the division of Newell Rubbermaid, has developed the new 2500 Series of levels featuring a new frame design that the company says stands up to twisting, dropping and general jobsite abuse.

Irwin guarantee’s vial accuracy for the life of the product.

Charlotte, N.C.-based Irwin Tools joined forces with Edison Nation in a search to find new innovations in tape measuring devices that will ease and enhance the experience of professional tradesmen and home users.

“We’ve identified a gap within the marking and layout tools category,” said Ross Porter, president of Irwin Tools. “Our Live Product Search challenges everyday consumers to help us bridge that gap by taking the standard tape measuring device to a new level.”

To complement the baseball theme of its Grand Slam Power Challenge promotion at the National Hardware Show last month, Briggs & Stratton presented its catalog in the form of baseball cards. It featured a portrait of the product on the front, with stats and information on the back.


“We thought our customers might find them a bit more interesting and handy than a product catalog,” said Eric Loferski, director of marketing of Briggs & Stratton’s portable power and cleaning systems.


The idea may be catching on. 


Bristol, Tenn. -- A carpenter from Halifax, England, outlasted some 16,000 tradesmen to win $10,000 in the finals of a tradesman skills competition held at the Bristol Motor Speedway during race day on Sunday. 

The event was part of a larger campaign by Irwin Tools to elevate and support the often underappreciated tradesman, according to organizers. "Tradesmen keep America running strong, and this is our way of saying thanks for what they do for our country," said Curt Rahilly, VP marketing for Irwin Tools.