Content about Jeff Edelman

March 15, 2013

Customers entering the Menards store in Fort Wayne, Ind., pass through a turnstile and immediately confront a great wall — the wall of "household essentials & more."

Just beyond the shelves of chips and cereal and sparkling cider, the wall marks an increased presence for cleaning supplies. While not exactly standard fare for your typical home improvement giant, some experts say carrying everyday items makes perfect sense in today's retail environment.