Content about John W. Steinman

June 30, 2011

We’re going to start this in reverse, conclusion first. Value engineering hurts the dealer, the builder, the manufacturer and the industry. A little dramatic? I hope you’ll excuse me. After all, it’s Monday morning, and we have customers queued up asking how we can cut the price of their project. So we give them coffee, try to calm them down and explain that we won’t let them cut anything, for their sake, and really they should be adding.