Content about Kent Panther

March 21, 2014

The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations.

Among them will be a presentation from Wray Ward's senior VP strategic planning Kent Panther, on “Improving Marketing Measurement, ROI and Effectiveness: The Latest Tools.”

August 29, 2012

By Kent Panther, VP, Director of Strategic Planning at Wray Ward

According to the latest nationwide research by The Farnsworth Group, given consumers’ varying views of green advantages as well as the skepticism many have regarding green claims, the opportunity for manufacturers to capitalize on an ability to better define green — and to promote its specific benefits — seems clear.