Content about Krazy

May 13, 2013

Krazy Glue, an adhesive brand of Elmer's Products, is spreading the word of its versatility through a multi-media campaign called "the Krazy Big Fix." 

The campaign, promoted here at the Elmer's booth during the National Hardware Show, will include a variety of traditional and social media platforms to collect stories of how Krazy Glue fixed something. 

The campaign allows consumers to interact with the brand, and promises monthly and grand prizes to sustain engagement.