Content about Mobile content

January 27, 2012

Westlake Ace Hardware is partnering with SoundBite Communications, a provider of mobile marketing solutions, to launch a campaign that sends weather-related mobile notifications combined with special marketing offers. Called “Weather the Storm,” the mobile alerts allow Westlake’s customers to receive communications based on National Weather Service information and their particular zip codes.

October 4, 2011

A survey conducted in September at the annual Shop.org Retail Summit in Boston showed that that almost half of all retailers surveyed planned to offer eGifting this holiday season and 44% were looking at location-based deals as a key element of their mobile marketing strategy.

A survey conducted in September at the annual Shop.org Retail Summit in Boston showed that that almost half of all retailers surveyed planned to offer eGifting this holiday season, and 44% were looking at location-based deals as a key element of their mobile marketing strategy. 

The survey, sponsored by CashStar, found a growing number of concerns among retailers about the lack of personalization of gift cards.