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February 15, 2013

The co-op takes on Solve and Morningstar Communications to provide branding strategy and communications support.

Chicago, Ill.-based True Value Co. has added two new agency partners, Solve and Morningstar Communications, to expand “the breadth of its marketing and communications teams,” the co-op announced. 

True Value said the moves mark the beginning of enhanced branding initiatives for the hardware cooperative in 2013.