Content about Owners Matt Shapiro

May 24, 2012

Beyond Hardware True Value will officially and formally open its second upstate New York store during a two-day event slated to begin June 8.

The store is the second Beyond Hardware True Value. Owners Matt Shapiro and Jim Marsh opened the first in 2009 in Penfield, N.Y.

The new store follows the Destination True Value design and merchandising format. The owners also cultivated a female-friendly environment, including a “Demos for Divas” consumer education program.