Content about Psychological pricing

September 8, 2011

Just-below pricing, or 99-cent endings, is a common marketing tool used to attract customers looking to get the best bang for their buck. But a Rutgers-Camden professor and pricing expert said that, in some cases, a penny saved doesn’t always translate into a penny earned for retailers.

June 8, 2011

A practical session designed to helped retailers make the most of their floor space taught Do it Best dealers several truisms about consumer habits. For instance, odd price points -- such as $3.43 -- create the perception that every possible penny has been slashed from the price; and most people walk to the right side of the store first.