Content about Richard Block

July 28, 2011

New York-based Haier has redesigned its Haieramerica.com website.

“Over the past several months we have globalized the Haier brand through a consistent logo and company tagline, Smarter Life-Better Planet,” said Richard Block, Haier’s VP marketing, North America. “The next component of that strategy is our website, which now has a new look and much more consumer-friendly navigation.”