Content about Statistical survey

August 8, 2012

A survey of members of the American Hardware Manufacturers Association (AHMA) shows that the ongoing economic crisis in Europe has affected 52% of the businesses involved. Another 33% said they were unaffected. The remainder were unsure and not involved in European commerce.

Whether or not the housing sector of the home improvement industry is poised for growth split the survey respondents three ways: 41% said yes, 22% said no, and the remainder weren’t sure.

July 5, 2012

A survey of members of the American Hardware Manufacturers Association (AHMA) members shows about 20% are expecting to add employees over the next six months.

In a supplemental question attached to the association’s June Confidence Index survey, 19% of respondents replied yes to the question: “Does your company have plans to add employees over the next six months?”

Most respondents, 54%, replied “no,” and 27% said “not sure.”

July 2, 2012

The Pro Dealer Industry Scoreboard command center here at 425 Park Ave. was humming with the sound of survey submissions when the editors noticed something interesting.

Several respondents were answering a simple question about corporate structure as if it were a profound inquiry into corporate culture.

The simple question was: “Who’s in charge?”

August 31, 2011

Siding and roofing were the areas that saw the biggest year-over-year percentage gains in planned home improvement activity, according to the latest tally from the Home Improvement Research Institute (HIRI). 


The most common planned project? Lawns, with a 14% incidence rate, and landscaping/fencing, with a 12.1% rate.


These gainers give a clear indication that the consumer’s home improvement thoughts are gravitating toward the outdoors and the home exterior.


February 1, 2011

Having worked heavily with marketing research for more than 30 years, I know just how useful it can be to make better business decisions, but like all tools there are limitations. One very important issue with marketing research is that we often measure peoples’ attitudes, but what we really care about is their behavior. In some cases, there is a very close link between the two and sometime not so much. Let’s consider two examples.


October 26, 2008

Ace Hardware received the highest marks in customer service for the third quarter of 2008,...

August 25, 2008

Seventy-four percent of respondents said that buyers and renters are willing to pay more for...

June 10, 2008

More than 51 percent of Americans are planning one or more home projects in the...