Content about Store brand

December 23, 2010

As the world's largest home improvement retailer intends to leverage its private label offerings across its businesses in the United States, Mexico and Canada, its top merchandising executive described the process for choosing a private a label brand.

As the world's largest home improvement retailer intends to leverage its private-label offerings across its businesses in the United States, Mexico and Canada, its top merchandising executive described the process for choosing a private-label brand.

There are four triggers that drive a private-label program, said Craig Menear, executive VP merchandising, during the company's recent Analyst and Investor Conference. They are:

October 3, 2010

Since relaunching its new-and-improved Glidden line last summer, AkzoNobel Paint’s Glidden brand has made some...

September 23, 2010

According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when...

December 28, 2008

Few lawn-and-garden consumers will realize what went on behind the scenes at Home Depot, Lowe’s...

December 14, 2008

A recent announcement by a major lawn and garden manufacturer has created a void in...

May 5, 2008

Sears Holdings’ annual meeting was characterized by a melancholy outlook on U.S. economic recovery. Chairman...

November 18, 2007

The paint sundries category is big, accounting for $3.1 billion in U.S. sales in 2006,...

October 21, 2007

Power tools are considered one of the sexiest categories in home improvement. Just witness the...