Content about The Futures Co.

April 10, 2014

Orlando, Fla. -- Here at the 2014 Home Improvement Research Institute (HIRI) Spring Conference, Sarah Catlett, VP of The Futures Company, took a high-level, continental look at consumer marketing.

Catlett kicked off the HIRI conference with a quick look at Target's disappointing venture into Canada. The Minnesota-based retailer's efforts to change the way Canadians shop has fallen short, she said, partly because the company missed consumer and cultural cues. 

March 17, 2014

The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations. 

Among them will be a presentation from The Futures Company’s Sarah Catlett, VP and HIRI account director, and Christina Hioros, VP and associate head of Global Monitor. Their topic: Not just another United States: Distinguishing consumer attitudes in Canada, Mexico and the United States.

October 16, 2013

The Home Improvement Research Institute's (HIRI's) Fall Conference kicked off Wednesday with an examination of the slimming-down mind-set of the American consumer.

October 14, 2013

J. Walker Smith, executive chairman of The Futures Co., will present at the Home Improvement Research Institute (HIRI) event Wednesday in Chicago.

Smith will deliver one of seven statistically charged presentations during the HIRI event Oct. 16 at the Crowne Plaza Chicago O’Hare Hotel and Convention Center.

The conference’s theme is “Changing Home Improvement Attitudes & Behaviors.”

October 1, 2012

The Home Improvement Research Institute will set up shop in Chicago Oct. 17 for a series of research-related presentations. 

To be held at the Holiday Inn Chicago Mart Plaza, the event will kick off with an effort to read the future by J. Walker Smith, executive chairman of The Futures Company.

October 19, 2011

Chicago -- The unofficial quote of the day came from J. Walker Smith, executive chairman of The Futures Co.: "Screw the economy; you can still be successful in your business."

September 1, 2011

The future will factor heavily in the education offered during the two-day HIRI Home Improvement Industry Summit to be held Oct. 19 to 20 in Chicago at the Holiday Inn Chicago Mart Plaza, including a presentation from Walker Smith, executive chairman of The Futures Co.

February 1, 2011

Having worked heavily with marketing research for more than 30 years, I know just how useful it can be to make better business decisions, but like all tools there are limitations. One very important issue with marketing research is that we often measure peoples’ attitudes, but what we really care about is their behavior. In some cases, there is a very close link between the two and sometime not so much. Let’s consider two examples.