Content about The NPD Group Inc.

September 16, 2011

Consumer research from Port Washington, N.Y.-based NPD Group shows a sharp rise in concern over the economy in August.

The August 2011 NPD U.S. Economic Perception Indicator, a measure of consumer confidence, is down slightly to an index reading of 35.1 on a scale of 0 -- "very concerned" -- to 100 -- "very confident."

The August reading is down from 39.6 in July. A year ago, the perception indicator index was at 40.3.  

June 23, 2011

Consumer research from Port Washington, N.Y.-based NPD Group shows more concern than confidence in the economy.

The June 2011 NPD U.S. Economic Perception Indicator, a measure of consumer confidence, is down slightly to an index reading of 39.5. The figure indicates consumers are slightly more concerned about the economy than they were last month, when the index stood at 40.0, or in the same month last year, when the index was also at 40.0.

February 25, 2011

The February 2011 NPD U.S. Economic Perception Indicator, a measure of consumer confidence, is up slightly. The reading from January 2011 shows consumers are slightly less concerned than they were last month.

The NPD Group's U.S. Economic Perception Indicator measures consumer beliefs about the current and near-term state of the U.S. economy, on a scale of 0 -- "very concerned" -- to 100 -- "very confident."

February 18, 2011

The NPD Group research breaks down the distribution of caulk/sealant, glue and adhesives by distribution channel.

In 2010, the hardware/home center/department store channel dominated with 75.9% of dollar share (blue). The mass merchant/warehouse club channel (green) accounted for 12.6% of spending. Specialty retailers (yellow) captured 9.0% of dollar share. Other (dark blue) captured 2.9%.

Unit share presented similar breakdowns, with low-price mass retailers increasing the most compared with dollar share.

January 28, 2011

The NPD U.S. Economic Perception Indicator, a measure of consumer confidence, is up slightly over December. The reading from January 2011 shows consumers are slightly less concerned than they were last month.

The NPD Group's U.S. Economic Perception Indicator measures consumer beliefs about the current and near-term state of the U.S. economy, on a scale of 0 -- "very concerned" -- to 100 -- "very confident."

January 20, 2011

Consumer research from the NPD Group shows brand trumps price as a purchase motivator for the hand tool category in each of the three major age groups.

As the chart below shows, the 35-to-54 age group emphasized trusted brand more than the older or younger age groups. The 18-to-34 age group was more price conscious than the other groups. And the 55-and-over segment placed a premium on products that "had the features I wanted.