Content about The Stevenson Co.

July 2, 2012

Conventional wisdom holds that pros are bound by loyalty to their lumberyard and building supply dealers, a concept bolstered by a recent article “Inside the mind of contractors” (HCN, May 2012).

A recent survey from The Stevenson Co.’s TraQline Pro report shed additional light on the question of where pros shop, and it presents a more nuanced picture of big-box achievement in the battle for pro dollars.

June 21, 2012

According to a quarterly survey of tens of thousands of home improvement professionals, more than 60% of pros shop at big boxes.

The survey, the TraQline PRO report from The Stevenson Co., also found pros -- including general contractors, painters, plumbers and landscapers -- are motivated by competitive prices when buying home improvement materials.

The TraQline PRO findings include:

June 5, 2012

A market share analysis of outdoor living products by The Stevenson Co. shows that consumers pick and choose their retailers when it comes to outdoor power equipment, grills, mulch, and other lawn and garden merchandise.

April 9, 2012

The Home Improvement Research Institute’s Spring Conference next week will examine, among other things, the decision paths of consumers.

The group’s spring conference – “Insights and Resources for the Home Improvement Industry” – will include a session titled: “What paths do consumers take before coming to a decision?”